/* ==========================
   Persona card component
   ========================== */
.persona-card {
  display: flex;
  align-items: flex-start;
  gap: clamp(20px, 4vw, 40px);
  margin: 24px 0 40px;
}

.persona-card--right {
  
  flex-direction: row-reverse;
}

.persona-card__media img {
  display: block;
  width: 280px;
  height: 280px;
  border-radius: 12px;
  object-fit: cover;
  box-shadow: 0 6px 18px rgba(0, 0, 0, .08);
  margin: 0 auto;
}

.persona-card__content {
  flex: 1;
}

.persona-card__name {
  margin: 0 0 8px;
}

.persona-card__summary {
  margin: 0 0 16px;
}

.persona-meta {
  list-style: disc inside;
  padding: 0;
  margin: 0;
}

.persona-meta li {
  margin: 0px 0;
}



@media (max-width: 860px) {
  .persona-card {
    flex-direction: column;
  }

  .persona-card--right {
    flex-direction: column;
  }

  .persona-card__media img {
    width: 100%;
    max-width: 520px;
  }
}


/* ==========================
   Competitor analysis cards
   ========================== */


.two-col-bullets {
  margin: 16px 0 28px;
}

.two-col-bullets__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(16px, 3vw, 28px);
  align-items: stretch;
}

.two-col-bullets__col {
  background: #fff;
  border: 1.5px solid rgba(0, 0, 0, .12);
  border-radius: 12px;
  padding: clamp(14px, 2.2vw, 22px);
  box-shadow: 0 6px 18px rgba(0, 0, 0, .04);
  position: relative;
  display: flex;
  flex-direction: column;
}


.two-col-bullets__title {
  font-weight: 800;
  margin: 0 0 10px;
}

.two-col-bullets__title::after {
  content: "";
  display: block;
  height: 3px;
  width: 56px;
  border-radius: 2px;
  background: var(--accent, #56b26d);
  margin-top: 8px;
}


.two-col-bullets__col:nth-child(1) {
  --accent: #2bb673;
}

.two-col-bullets__col:nth-child(2) {
  --accent: #e05d5d;
}


.two-col-bullets__list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 10px;
  
}

.two-col-bullets__list li {
  line-height: 1.55;
}


.two-col-bullets__col:nth-child(1) .two-col-bullets__list li::before {
  content: "+";
  
  color: var(--accent);
  font-weight: bold;
  display: inline-block;
  margin-right: 8px;
}

.two-col-bullets__col:nth-child(2) .two-col-bullets__list li::before {
  content: "−";
  
  color: var(--accent);
  font-weight: bold;
  display: inline-block;
  margin-right: 8px;
}


.two-col-bullets__col::after {
  content: "";
  position: absolute;
  inset: auto 16px 0 16px;
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(0, 0, 0, .06), transparent);
  transform: translateY(10px);
  opacity: 0;
  
}


@media (max-width: 860px) {
  .two-col-bullets__grid {
    grid-template-columns: 1fr;
  }
}

/* ==========================
   Competitor intro (logo + chips + blurb)
   ========================== */
.competitor-intro {
  --accent: #1f7a8c;
  
  display: grid;
  grid-template-columns: auto 1fr;
  
  gap: 14px 16px;
  align-items: center;
  background: #fff;
  border: 1.5px solid rgba(0, 0, 0, .12);
  border-radius: 12px;
  padding: clamp(12px, 2vw, 18px);
  margin: 20px 0 10px;
  
  box-shadow: 0 6px 18px rgba(0, 0, 0, .04);
}


.competitor-intro__logo {
  width: 44px;
  height: 44px;
  border-radius: 8px;
  object-fit: contain;
  background: #f6f7f8;
  
  padding: 6px;
}


.competitor-intro__head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 10px;
}

.competitor-intro__name {
  font-weight: 800;
  font-size: clamp(18px, 2.2vw, 22px);
  margin: 0;
}

.competitor-intro__tagline {
  opacity: .75;
}


.competitor-intro__chips {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 6px;
}

.comp-chip {
  font-size: 12px;
  line-height: 1;
  padding: 6px 10px;
  border-radius: 999px;
  background: #f4f6f8;
  border: 1px solid rgba(0, 0, 0, .08);
}

.comp-chip--success {
  background: rgba(43, 182, 115, .12);
  border-color: rgba(43, 182, 115, .24);
}

.comp-chip--warn {
  background: rgba(224, 93, 93, .10);
  border-color: rgba(224, 93, 93, .22);
}


.competitor-intro__summary {
  margin: 8px 0 0;
  line-height: 1.6;
}


.competitor-intro::after {
  content: "";
  grid-column: 1 / -1;
  height: 3px;
  background: var(--accent);
  border-radius: 2px;
  margin-top: 10px;
}


.competitor-intro--booking {
  --accent: #1565c0;
}

.competitor-intro--expedia {
  --accent: #ffb400;
}

.competitor-intro--epicpolar {
  --accent: #0a9396;
}

@media (max-width: 700px) {
  .competitor-intro {
    grid-template-columns: 1fr;
  }

  .competitor-intro__logo {
    width: 40px;
    height: 40px;
  }
}

/* ==========================
   Subtle competitor lede (minimal intro)
   ========================== */

.competitor-lede {
  --accent: #c9d1d9;
  
  margin: 12px 0 10px;
  padding-left: 10px;
  
  border-left: 2px solid var(--accent);
  line-height: 1.6;
  color: rgba(0, 0, 0, .85);
}


.competitor-lede strong {
  font-weight: 700;
}


.competitor-lede--booking {
  --accent: #1565c0;
}

.competitor-lede--expedia {
  --accent: #ffb400;
}

.competitor-lede--epicpolar {
  --accent: #0a9396;
}


.competitor-lede+.two-col-bullets {
  margin-top: 12px;
}

/* ==========================
   Persona gallery (bigger image + tighter spacing)
   ========================== */

.persona-figure__img {
  display: block;
  
  width: min(800px, 96vw);
  height: auto;
  margin: 0 auto;
  
  border-radius: 8px;
  
  cursor: zoom-in;
}


.affinity-map {
  max-width: 1120px;
  margin: 24px auto 48px;
  padding: 0 12px;
}

.affinity-map__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}

@media (min-width:900px) {
  .affinity-map__grid {
    grid-template-columns: 1fr 1fr;
  }
}

.affinity-theme {
  border: 1px solid rgba(0, 0, 0, .08);
  border-radius: 12px;
  padding: 16px;
  background: #fff;
}

.affinity-theme__title {
  font-weight: 600;
  font-size: 1rem;
  line-height: 1.3;
  margin: 0 0 6px 0;
}

.affinity-theme__insight {
  font-size: .9rem;
  color: rgba(0, 0, 0, .55);
  margin: 0 0 12px 0;
}

.affinity-notes {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}

.affinity-note {
  --note-bg: #fffbea;
  
  --note-fold: rgba(0, 0, 0, .08);
  
  position: relative;
  padding: 14px 16px;
  border-radius: 10px;
  box-shadow: 0 6px 16px rgba(0, 0, 0, .08), 0 1px 0 rgba(255, 255, 255, .5) inset;
  line-height: 1.45;
  min-height: 128px;
  
  display: flex;
  align-items: flex-start;
  
  background: var(--note-bg);
  background-clip: padding-box;
  overflow: hidden;
  font-size: 0.85rem;
}

.affinity-note::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: 0;
  width: 26px;
  height: 26px;
  
  background:
    linear-gradient(135deg,
      transparent 0 48%,
      rgba(0, 0, 0, .12) 48.5% 51.5%,
      var(--note-fold) 52% 100%);
  transform: translate(4px, 4px) rotate(0deg);
  filter: drop-shadow(-1px -1px 0 rgba(255, 255, 255, .65));
  pointer-events: none;
}


.affinity-note::before {
  content: "";
  position: absolute;
  top: -8px;
  left: 50%;
  transform: translateX(-50%) rotate(-2deg);
  width: 64px;
  height: 14px;
  background: linear-gradient(180deg, rgba(255, 255, 255, .85), rgba(255, 255, 255, .55));
  box-shadow: 0 2px 6px rgba(0, 0, 0, .12);
  border-radius: 2px;
}


.affinity-note:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 20px rgba(0, 0, 0, .10), 0 1px 0 rgba(255, 255, 255, .6) inset;
}


.affinity-key {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px;
  margin: 0 0 12px 0;
  
}

.affinity-key__label {
  font-weight: 600;
  opacity: .75;
}

.affinity-key__chip {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 10px;
  border-radius: 8px;
  background: #fff;
  border: 1px solid rgba(0, 0, 0, .08);
  box-shadow: 0 2px 6px rgba(0, 0, 0, .06);
  line-height: 1;
  cursor: pointer;
  user-select: none;
}

.affinity-key__chip.is-active {
  background: #333;
  color: #fff;
  border-color: #333;
}

.affinity-key__swatch {
  width: 16px;
  height: 16px;
  border-radius: 4px;
  box-shadow: inset 0 0 0 1px rgba(0, 0, 0, .08);
}


.affinity-key__chip--purple .affinity-key__swatch {
  background: #ebe4ff;
}

.affinity-key__chip--pink .affinity-key__swatch {
  background: #ffe1ed;
}

.affinity-key__chip--blue .affinity-key__swatch {
  background: #dff0ff;
}


.affinity-note--purple {
  --note-bg: #ebe4ff;
  --note-fold: #d8cdfb;
}

.affinity-note--pink {
  --note-bg: #ffe1ed;
  --note-fold: #f6c9d9;
}

.affinity-note--blue {
  --note-bg: #dff0ff;
  --note-fold: #c7e4ff;
}


.device-gallery--mobile .device-grid {
  display: grid;
  gap: clamp(16px, 2vw, 24px);
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  justify-items: center;
}

.device--phone {
  max-width: 420px;
  margin-inline: auto;
  position: relative;
  width: 360px;
  height: 720px;
  
  max-width: 100%;
}


.device--phone .device__viewport {
  position: relative;
  border-radius: calc(var(--radius) - var(--bezel));
  background: #000;
  
  height: 100%;
  
  overflow-y: scroll;
  
  -webkit-overflow-scrolling: touch;
  
  overscroll-behavior: contain;
  
  scrollbar-gutter: stable;
  
  touch-action: pan-y;
  
  scrollbar-width: none;
  
}

.device--phone .device__viewport::-webkit-scrollbar {
  display: none;
  
}

.device--phone .device__viewport>a {
  display: block;
  height: auto;
  touch-action: pan-y;
  
}


.device--phone {
  position: relative;
  --frame: #111;
  
  --bezel: clamp(6px, 1.6vw, 12px);
  
  --radius: clamp(24px, 4.8vw, 34px);
  background: var(--frame);
  border-radius: var(--radius);
  padding: var(--bezel);
  box-shadow: 0 10px 24px rgba(0, 0, 0, .16), 0 2px 6px rgba(0, 0, 0, .08);
}


.device--phone .device__chrome {
  display: none;
}


.device--phone .device__content {
  width: 100%;
  height: auto;
  display: block;
  max-height: none;
  
}


.device--phone .phone-notch {
  display: none;
  position: absolute;
  top: var(--bezel);
  left: 50%;
  transform: translateX(-50%);
  width: 38%;
  height: clamp(16px, 4vw, 26px);
  background: var(--frame);
  border-bottom-left-radius: clamp(12px, 2.6vw, 18px);
  border-bottom-right-radius: clamp(12px, 2.6vw, 18px);
  z-index: 2;
  pointer-events: none;
}


.device--phone::before,
.device--phone::after {
  content: "";
  position: absolute;
  background: var(--frame);
  border-radius: 2px;
  opacity: .9;
}


.device--phone::before {
  width: 4px;
  height: 38px;
  left: -2px;
  top: 72px;
}


.device--phone::after {
  width: 4px;
  height: 54px;
  right: -2px;
  top: 96px;
}


.device--phone.has-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  
  background: var(--frame-image) center/contain no-repeat;
  pointer-events: none;
  
}



.device--phone .device__viewport {
  cursor: grab;
}

.device--phone .device__viewport.is-dragging {
  cursor: grabbing;
}


figure.device.device--phone {
  text-align: center;
}

.device__caption {
  margin-top: 16px;
  
  display: block;
  font-size: 15px;
  font-weight: 600;
  color: #444;
  background: none;
  border: none;
  padding: 0;
  letter-spacing: .01em;
}



.device-card {
  display: flex;
  flex-direction: column;
  align-items: center;
}

@media (max-width: 767px) {
  .device__caption {
    font-size: 14px;
    margin-top: 12px;
  }
}


.persona-figure__img {
  border: 3px solid rgba(123, 97, 255, 0.25);
  
  border-radius: 12px;
  
  box-shadow: 0 6px 16px rgba(0, 0, 0, 0.08);
  
}


:root {
  --heading-font: "Work Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --kicker-font: "Karla", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}


.process-grid {
  display: grid;
  gap: clamp(16px, 2.5vw, 24px);
  grid-template-columns: 1fr;
  
  max-width: 1040px;
  
  margin-inline: auto;
  
}

@media (min-width: 768px) {
  .process-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}


.process-card {
  background: #fff;
  border: 1px solid rgba(17, 17, 17, 0.06);
  border-radius: 12px;
  padding: clamp(16px, 2vw, 24px);
  box-shadow: 0 4px 12px rgba(0, 0, 0, 0.04);
  display: flex;
  flex-direction: column;
  min-height: 100%;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.04);
}


.process-grid .process-card:nth-child(1) {
  border-left: 2px solid rgba(34, 197, 94, .55);
}

.process-grid .process-card:nth-child(2) {
  border-left: 2px solid rgba(59, 130, 246, .55);
}

.process-grid .process-card:nth-child(3) {
  border-left: 2px solid rgba(245, 158, 11, .55);
}

.process-grid .process-card:nth-child(4) {
  border-left: 2px solid rgba(139, 92, 246, .55);
}


.process-card__title {
  font-family: var(--heading-font);
  font-weight: 600;
  font-size: clamp(17px, 0.95rem + 0.35vw, 21px);
  line-height: 1.25;
  letter-spacing: 0.01em;
  margin: 6px 0 8px;
  color: #0f172a;
}


.process-card__kicker {
  font-family: var(--kicker-font);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: #6b7280;
  margin-bottom: 4px;
}


.process-card__body {
  font-size: 16px;
  line-height: 1.6;
}

@media (max-width: 767px) {
  .process-card {
    padding: 16px;
  }
}

@media (max-width: 479px) {
  .arctic-travels-hero-subtitle {
      font-size: 12px !important;
  }
}