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All about Me

Hi, I'm Adaora, a product designer with a background in Criminology and Social Policy. That background continues to shape how I approach design by always asking why deciding what.

I started out as an Executive Research Partner, sharpening my skills in gathering insights, working with stakeholders, and turning research into strategy. Later, at Which?, I led discovery projects and workshops to uncover what really improves user experiences.

To grow my design craft, I completed a 12-week UX/UI bootcamp with Black Girls in Tech, creating projects in sustainable fashion, inclusive travel, and accessibility-focused fitness. More recently, I spent the summer with Snapchat, where I explored how AR can be used not just playfully but purposefully to turn creativity into impact.

I am especially passionate about accessibility and inclusive design, creating products that don't just work for most people but for everyone.

Outside of design, I founded a beauty brand that reached 2M+ views and 700k+ likes through content strategy and A/B testing, which showed me that design and storytelling always go hand in hand.

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Creating Puff Puff
My attempt at making our classic treat from home, Puff Puff!
Painting and matcha
Painting and a perfectly mixed matcha, there's nothing better!
Taking pictures
I'm usually behind the camera, always finding something worth capturing
Noodles
If I'm not designing, I'm probably pursuing my other great love: noodles
Van Gogh Museum in Amsterdam
Visiting the Van Gogh Museum in Amsterdam
Barcelona
Mesmerised by Barcelona's culture and architecture
Darts
The first time I played darts, I won. Guess that makes me world champion
Disneyland Paris
Disneyland Paris proved that I'm still a big kid at heart
One quote
One quote that sums up the design process perfectly
Wicked!
A night well spent at Wicked!
My first day at Snapchat
My first day at Snapchat's design programme
Album art

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All about Me

Hi, I'm Adaora, a product designer with a background in Criminology and Social Policy. That background continues to shape how I approach design by always asking why deciding what.

I started out as an Executive Research Partner, sharpening my skills in gathering insights, working with stakeholders, and turning research into strategy. Later, at Which?, I led discovery projects and workshops to uncover what really improves user experiences.

To grow my design craft, I completed a 12-week UX/UI bootcamp with Black Girls in Tech, creating projects in sustainable fashion, inclusive travel, and accessibility-focused fitness. More recently, I spent the summer with Snapchat, where I explored how AR can be used not just playfully but purposefully to turn creativity into impact.

I am especially passionate about accessibility and inclusive design, creating products that don't just work for most people but for everyone.

Outside of design, I founded a beauty brand that reached 2M+ views and 700k+ likes through content strategy and A/B testing, which showed me that design and storytelling always go hand in hand.

View CV